Tally.so

Tally starts from an unusual position for a form product: unlimited forms and unlimited submissions on the free plan, within fair usage guidelines. That single decision determines who it fits. Most form tools meter responses, which quietly penalises the months when business is good. If your forms carry real volume, or if the volume is unpredictable, that pricing shape is worth more than any individual feature. If you need three forms a year, the choice barely matters and you should pick on looks.

What the form can do

The capability list goes further than a contact box. Conditional logic and calculations mean a form can branch based on answers and compute a figure, which is the difference between collecting a service enquiry and returning an estimate while the person is still on the page. Payments, signatures and file uploads are supported, so a booking with a deposit and a signed agreement can complete in one submission rather than in three emails over two days.

Smaller details reduce ongoing friction. Answer piping repeats an earlier answer back to the respondent, so a long form reads as a conversation rather than an interrogation. Duplicate submission prevention stops the same enquiry arriving repeatedly. Forms can be password protected when the audience is a specific client rather than the public. Support covers 45 or more languages including right-to-left layouts.

The calculation feature is the one most often overlooked at purchase and most used afterwards. A form that adds up selected options and shows a figure changes the nature of the enquiry: instead of a general request that has to be qualified over two emails, you receive a submission from someone who has already seen the approximate cost and continued anyway. For service businesses that spend a lot of time quoting work that was never going to proceed, that single behaviour is usually worth more than the rest of the feature list combined.

Where the answers go

Native integrations connect to Google Sheets, Notion, Airtable, Zapier and Make. Practically, that means submissions can land in the spreadsheet or database the business already runs on. Premium integrations include Google Analytics and Meta Pixel, which matter when you are trying to determine whether the advertising is producing enquiries or just clicks.

Pro adds partial submission capture, which is a genuinely different kind of data. Knowing that eleven people abandoned at the budget question tells you something the completed submissions never will, and it is usually the fastest route to a better form.

Making it look like yours

The Pro plan removes Tally branding, enables custom domains, allows custom CSS, sends email notifications from your own domain and adds form analytics, team collaboration, unlimited file uploads and 30 days of version history. That grouping matters for a business selling anything meaningful. A branded form on a subdomain of a tool the customer has never heard of is a small credibility leak at exactly the moment you are asking for money or personal data.

The Business plan adds data retention controls, email verification and 90 days of version history. Data retention is the item to check first if you operate under any regime that limits how long personal data can be held; it is a policy requirement rather than a nicety.

Pricing, checked August 2026

The Free plan is 0 dollars and includes unlimited forms and submissions within fair usage guidelines. Pro is 24 dollars per month, with yearly billing described as saving two months. Business is 74 dollars per month on the same yearly arrangement. Because the free plan does not cap responses, the upgrade decision is driven by branding, domain and team requirements rather than by volume, which is an unusually clean way to decide.

Who it fits

Tally suits a business whose forms do real work: intake, applications, bookings, order details, client onboarding. The combination of logic, calculations, payments and signatures covers most of what a small operation would otherwise assemble from three separate subscriptions. Starting free and upgrading only when the branding or the domain becomes a credibility issue is a sensible sequence.

It is not the right tool if you need the responses managed after they arrive, with pipeline stages, reminders and ownership, and it is not a page builder. Those are separate categories with their own products, and Tally is deliberately the layer that collects clean data and hands it onward.

The case for Tally

Most form tools charge by response, which means the months when business is good are the months the bill goes up. Tally inverts that: the free plan includes unlimited forms and unlimited submissions within fair usage guidelines. For a business whose enquiry volume is uneven or growing, that single pricing decision is worth more than any feature comparison, because it removes the incentive to ration the thing that brings in customers.

Forms that finish the job

The builder handles more than contact details. Conditional logic and calculations let an intake form branch on answers and return a figure, so a service enquiry can produce an estimate while the person is still on the page. Payments, signatures and file uploads are supported inside the submission, which means a booking with a deposit and a signed agreement completes in one step rather than over three emails. Answer piping keeps long forms readable, duplicate submission prevention keeps a single enquiry from arriving three times, and forms can be password protected for a specific client. Support extends to 45 or more languages including right-to-left layouts.

Getting the data into your workflow

Submissions route to Google Sheets, Notion, Airtable, Zapier and Make, so they land where the business already works. Google Analytics and Meta Pixel integrations show whether advertising is producing real enquiries. Pro adds partial submission capture, which reveals where people abandon; knowing that eleven prospects quit at the budget question is usually the fastest route to a better form.

Who should choose it, and who should look elsewhere

Choose Tally if forms do real work in your business and you would rather not meter them. Start free, then move to Pro at 24 dollars per month when removing Tally branding, using your own domain, custom CSS and team collaboration start to matter for credibility. Business at 74 dollars per month adds data retention controls, email verification and 90-day version history, which is the tier to read carefully if you have compliance obligations (checked August 2026).

If what you actually need is the enquiry managed after it lands, with stages, owners and reminders, Pipedrive or HubSpot handle that layer. If you need a designed page built around the form rather than the form itself, Leadpages, Unbounce or Landingi are the right category.