Simplified

Simplified is sold as one subscription that replaces several. Design tool, video tool, AI writer, social scheduler, inbox and analytics live in the same account, and a campaign agent named Riley can plan, create and publish across them. The premise is worth stating plainly because it decides whether this fits you: Simplified is for the person who is personally responsible for social output end to end and has no design team, no video editor and no scheduler behind them. If you already own a design tool your brand guidelines are locked into, you are buying an overlap.

The creation side

The creative modules are AI Design, AI Writer, AI Video, an AI Ads Generator and an AI Presentation Maker. The AI Writer is the deepest of them for content work. It covers blog posts, ad copy, social captions, product descriptions, email subject lines and more than 50 other formats, and it is explicitly built for long form as well as short: structured articles with proper outlines, sections and keyword coverage rather than 300 word summaries that need rewriting. Output is available across more than 20 languages including Spanish, French, German, Portuguese, Italian, Dutch, Japanese, Chinese and Korean.

Brand consistency is handled by the Brand Kit and the Knowledge Base. The Brand Kit stores colours, fonts, voice, products, customers and approved examples. The Knowledge Base takes your brand guidelines or past content and learns tone, vocabulary and messaging so it is applied automatically rather than re explained in every prompt. Setup is a short one time task and it is the step that determines whether output sounds like you or like a generic assistant.

The publishing side

Social Media Management, Social Calendar, Social Inbox, Social Analytics and Approvals cover what happens after the asset exists. More than 10 social channels are supported. The Approvals layer keeps owners, review status and sign off visible, which is the piece freelancers and agencies actually need when a client has to see something before it goes live. Bulk importing and teamspaces appear on the higher tiers.

The agent layer

Riley is the campaign agent: you brief it once and get finished campaigns back, social posts, email sequences and ad creative, with review before anything publishes. That review step matters. The product is not built to publish unattended, it is built to bring a draft campaign to you rather than a blank calendar. Plans allocate AI agents as a countable resource, from a single agent on the entry tier up to dozens at the top, alongside AI credits.

For teams that want to drive Simplified from their own stack rather than the interface, there is an open source MCP server, a command line interface, and a REST API with OAuth2 and webhooks. More than 30 integrations are listed, including Notion, Google Analytics and Google Docs.

How the plans are shaped

The ladder runs Starter, Pro, Growth, Business and Enterprise, with Enterprise quoted rather than listed. There is no permanently free tier; the trial gives full Starter access with limited resources. What changes between tiers is consistent and easy to reason about: number of connected social accounts, number of seats, number of brand voices, monthly AI credits, number of AI agents and storage. Starter is a single seat with 7 social accounts, one brand voice and one AI agent. Growth moves to 30 social accounts, 5 seats, 5 brand voices and 10 AI agents. Enterprise adds SSO and SAML, workflow automation, 50 AI agents and training. Published prices were not consistent across the pages checked in August 2026, so confirm the current figure on the vendor pricing page before committing.

Who this is for

Simplified fits the marketer or owner operator who is the whole department. The value is not that any single module beats a specialist tool, it is that the caption, the graphic, the video cut, the schedule and the approval all happen without exporting anything or paying five vendors. The count of brand voices and social accounts is the honest way to size yourself: one brand, one person, entry tier; several clients, several voices, mid tier.

It fits less well if you have a specialist tool you are not willing to give up, because then you are paying twice for the same capability and using half the subscription. Breadth is the entire argument here, and breadth only pays when you use most of it. The cleanest way to decide is to list the tools you currently pay for, mark the ones you would actually cancel, and compare that total against the tier you would need.

The case for one subscription instead of five

Simplified puts AI writing, design, video, ads, presentations, social scheduling, a shared inbox, analytics and approvals in one account. For a person who is personally responsible for social output with no design team behind them, the win is not that any single module beats a specialist tool. It is that the caption, the graphic, the video cut and the scheduled post happen in one place with no exports and no second invoice.

What keeps output on brand

The Brand Kit stores colours, fonts, voice, products, customers and approved examples, and the Knowledge Base learns tone and vocabulary from your existing guidelines or past content so it applies automatically. That setup is roughly a ten minute job and it is what separates output that sounds like your brand from output that sounds like a generic assistant. The AI Writer handles more than 50 formats across more than 20 languages, and is built for structured long form articles rather than short summaries.

Sizing the plan

There is no permanently free tier; a trial gives full Starter access with limited resources. The ladder runs Starter, Pro, Growth, Business and Enterprise, and the variables that actually matter are connected social accounts, seats, brand voices, AI credits and AI agents. Starter is one seat, 7 social accounts, one brand voice, one AI agent. Growth is 5 seats, 30 social accounts, 5 brand voices, 10 AI agents. Enterprise adds SSO and SAML plus workflow automation. Published prices differed between vendor pages when checked in August 2026, so confirm the current figure before you commit.

Who should choose something else

If your bottleneck is long form articles built around live search results with automatic internal linking and publishing to your own CMS, Koala.sh is built for that pipeline. If all you need is short copy at the lowest possible cost, Rytr does that for a fraction of the price. If the deliverable is presenter led training video with avatars, Colossyan is the specialist, and for editing footage you shot yourself, VEED is. Simplified wins when breadth is the point and you will genuinely use most of it.