Flowgent

Flowgent starts from a specific bottleneck: your Instagram posts get comments, those comments are interest, and interest decays within hours. The product turns a public comment into a private conversation automatically, then runs that conversation far enough to qualify the person and book the call. If your leads arrive through social posts and you are the one answering direct messages at eleven at night, this is aimed at you. If your leads arrive through a website form or a sales team, you are looking at the wrong category of tool.

Comment to direct message

The core loop is four steps. Someone comments a keyword on a post. Flowgent sends them a direct message in your voice. The conversation qualifies the lead live, handling objections as they come. Qualified people get routed to a booking link, and everyone else goes into nurture. The value of automating this is less about speed of typing and more about consistency: the reply goes out at the same quality at three in the morning as at three in the afternoon.

Sounding like a person

Flowgent trains on your own material, your existing direct messages, your frequently asked questions, and voice notes you record, so replies read as yours rather than as a template. It can also send AI voice notes, which on Instagram is a meaningfully different signal from a text block. Dynamic carousels and images are supported inside the conversation, so a reply can carry a product set rather than only words.

The feature that keeps this safe is escalation. Flowgent is designed to pause and hand the thread to a human when its confidence drops, rather than continuing to improvise. That single behaviour is what separates an automation you can leave running from one you have to supervise, and it is worth testing deliberately during the trial by asking the agent something it cannot know.

One inbox across channels

Instagram, WhatsApp, a website chat widget and Slack share context rather than running as separate bots. In practice that means a person who starts in Instagram comments and continues in WhatsApp is not reintroducing themselves, and your team sees the thread in Slack rather than in a fifth tab. Setup is described as taking under fifteen minutes.

How the plans are structured

The distinction that matters most is between flows and agents. Starter, at 19 dollars per month, includes unlimited flows and one agent limited to flows only, covering Instagram and WhatsApp, but it includes no AI credits. That is a rule based tier: keyword triggers and scripted replies, not conversation. Hobby, at 49 dollars per month, is where AI conversation begins, with 2,000 message credits per month, one agent with templated tools, up to 3 knowledge base items and one team member.

Standard, at 99 dollars per month, is the tier most small teams will actually need: 4,000 message credits, 5 tools per agent, 10 knowledge base items per agent, 3 team members, custom tools and branding removal. Pro, at 199 dollars per month, adds 8,000 credits, 3 agents with unlimited tools each, 15 knowledge base items per agent, 5 team members and advanced analytics. Add ons are priced separately: extra message credits at 12 dollars per month, auto recharge at 14 dollars per 1,000 credits, additional agents at 19 dollars each per month, extra team members at 29 dollars per month, and branding removal at 39 dollars per month. A 7 day free trial runs before billing starts. Prices checked August 2026.

Budgeting for it properly

Message credits are the number to model before you subscribe, because they are consumed by conversation rather than by contact. A campaign post that performs well produces a spike in comments and therefore a spike in credit burn, which is exactly when you least want the agent to stop. Auto recharge exists for that reason, and turning it on is the difference between a busy launch day and a silent one. Similarly, the add on pricing means the sticker price of a tier is not always the real price: branding removal is included from Standard upward but costs 39 dollars per month if you try to add it to a cheaper plan, which usually makes the higher tier the cheaper choice.

Who should buy this

Coaches, creators, local service businesses and small ecommerce brands whose demand genuinely originates on Instagram. The test is simple: look at where your last ten enquiries came from. If most of them started as a comment or a direct message, Flowgent is addressing your actual constraint. If they came from search, email or referral, the automation here would run on an empty channel.

Why Flowgent for social selling

Flowgent exists to close one gap: the hours between someone commenting on your post and you replying. It converts a public comment into a private direct message automatically, qualifies the person in conversation, handles objections, and sends a booking link to the ones who are ready. Instagram, WhatsApp, a website widget and Slack share one context, so a lead who moves channels does not start over.

What makes it usable unattended

Two things. First, the agent trains on your own direct messages, frequently asked questions and voice notes, so replies sound like you rather than like a script, and it can send AI voice notes as well as text, carousels and images. Second, it escalates: when confidence drops it pauses and hands the thread to a human instead of improvising. That behaviour is what lets you leave an automation running overnight, and it is the first thing worth testing during the 7 day trial.

Picking the right tier

Starter at 19 dollars per month gives unlimited flows and one flows only agent across Instagram and WhatsApp, but no AI credits, so it is rule based keyword automation rather than conversation. AI conversation begins at Hobby, 49 dollars per month with 2,000 message credits. Standard at 99 dollars per month is the practical small team tier: 4,000 credits, 5 tools per agent, 10 knowledge base items, 3 team members, custom tools and branding removed. Pro at 199 dollars adds 8,000 credits, 3 agents and advanced analytics. Because branding removal alone costs 39 dollars per month as an add on, moving up a tier is often cheaper than adding to a lower one. Prices checked August 2026.

Who should look elsewhere

If your channel mix leans on Facebook Messenger and TikTok as much as Instagram, Chatfuel covers that wider Meta footprint with a free entry tier. If what you need is an assistant that answers detailed questions from your documentation with a citation for every answer, CustomGPT.ai is built for that instead. Flowgent is the right choice when your pipeline genuinely starts in the comments.